What slides should you include in your pitch deck? Or your team lacks expertise in your chosen industry or technology.Įxecution failure results from ineefective planning and execution across Marketing, Sales, Customer Service, Product Development, or Financial Management. Team failure results from insufficient leadership in Marketing, Sales, Customer Service, Product Development, or Financial Management. Product failure happens when your product is not useful, not usable, or not differentiated in ways that your customers care about. Market failure happens when your target market is too small to drive interesting revenue growth. Stage failure happens when you're unable to build and MVP, or unable to prove PMF, or unable to grow beyond small-scale PMF. Execution Risk - Do you have necessary operating plans in place - for Marketing, Sales, Customer Success, and Product Development - to scale your business?.Team Risk - Does your team have the necessary industry, operations, and technology expertise to launch your business?.Product Risk - Do you have a compelling product with sustainable competitive advantages?.Market Risk - Are you addressing a large, growing market?.

Stage Risk - Do you just have an idea? Meaning you need money to turn your idea into an minimum viable product (MVP)? Or do you have an MVP and need money to prove Product Market Fit (PMF)? Or have you achieved PMF and need money to scale? Pre MVP is the most risky stage.Make sure your pitch deck explains why your startup will not succumb to these risks. When investors read or listen to your pitch deck, they assess five investment risks. Reduce risk & avoid common startup failures

Pitch deck template